Live & Virtual Events, Trade Shows, Conventions & Pop Ups – Be noticed at the show!

Pop culture conventions and live events attract millions of attendees each year. These engagements have themselves become iconic.

Conventions foster fan culture. They offer clients critical opportunities to present memorable, branded experiences highlighted by celebrity endorsements, product exclusives, reveals & pre-orders, and impactful direct engagement with a wide range of fans and customers as well as important press and influencers from across the world’s top vertical media markets.

Virtual events conquer time and distance and are an ideal complement (or alternative) to live counterparts. Technology has dramatically refined the virtual experience and offers clients a cutting-edge platform to reach fans directly and in every part of the world.

Event Production · Pre-Show Promotion & At-Show Management · A/V Live Production · Livestream Production ·
Virtual Events & Panels · Press Junkets · Influencer Engagement · Event Media Coverage (Pre- and Post-)

MediaLab has produced and managed on-site and virtual engagements for clients at: San Diego & New York Comic-Cons, CES, E3, GDC, PAX East & West, Toy Fair, WonderCon, Anime Expo, Anime NYC and trade shows such as Licensing Expo and Book Expo America.

MediaLab was also a media producer of the J-Pop Summit Festival.

MediaLab develops comprehensive marketing actions to drive attendance and complement your show appearances across press, social media, and influencer channels.
MediaLab can provide support for your event with on-site A/V production, booth event management, management of press junkets & influencer engagement.